There are countless Product Marketing courses, tutorials, articles available online, but for some, having a book is still a necessity to learn. This is an up-to-date list of recommended books.
- Product Marketing Debunked: The Essential Go-To-Market Guide (2018)
- Crossing the Chasm, 3rd Edition (Collins Business Essentials) (2014)
- The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (2017)
- Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (2017)
- The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide (2013)
- Product Management For Dummies (2017)
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (2006)
- Marketing of High-Technology Products and Innovations by Jakki J. Mohr (2009-01-30) ()
- Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (2014)
- Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams (2017)
- Swipe to Unlock: The Primer on Technology and Business Strategy (2017)
- The Marketing Interview: 50 Answers to the Toughest Questions (2018)
- Become a Product Marketing Manager & Earn $100,000+ (2019)
- Marketing Of Agricultural Products, 9Th Ed. (2001)
Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas – and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries.
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A.
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (2017)
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches.
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests.
Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Product management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (2006)
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Paperback Publisher: Pearson (1717) ASIN: B01K9037DW Average Customer Review: 3.9 out of 5 stars 21 customer reviews Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams (2017)
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups.
Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. ***Swipe to Unlock was updated in 2019 to to cover the latest developments in the world of tech.*** This from the and has been featured in , , and Swipe to Unlock was touted as by Jeremy Schifeling.
In The Marketing Interview, Lewis C. Lin gives an industry insider’s perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: Questions and answers covered in the book include: This new second edition includes chapters on digital marketing including:
But, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses? Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.Become a Product Marketing