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Best Product Marketing Books You Should Read

There are countless Product Marketing courses, tutorials, articles available online, but for some, having a book is still a necessity to learn. This is an up-to-date list of recommended books.

1. Product Marketing Debunked: The Essential Go-To-Market Guide (2018)

Best Product Marketing Books You Should ReadMany entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas – and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your…
Author(s): Yasmeen Turayhi, Cali Schmidt

2. Crossing the Chasm, 3rd Edition (Collins Business Essentials) (2014)

Best Product Marketing Books You Should ReadThe bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The…
Author(s): Geoffrey A Moore

3. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company (2017)

Best Product Marketing Books You Should ReadThe Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information…
Author(s): Lucas Weber

4. Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (2017)

Best Product Marketing Books You Should ReadA good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.Whether you’re a product manager,…
Author(s): C. Todd Lombardo , Bruce McCarthy , et al.

5. The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide (2013)

Best Product Marketing Books You Should ReadMany of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining…
Author(s): Greg Geracie, Steven D. Eppinger

6. Product Management For Dummies (2017)

Best Product Marketing Books You Should ReadProduct management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn’t—to exploring the rising importance of product management in the corporate world, this…
Author(s): Brian Lawley

7. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)

Best Product Marketing Books You Should ReadTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own…
Author(s): Allan Dib

8. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (2006)

Best Product Marketing Books You Should ReadHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace….
Author(s): Geoffrey A. Moore, Regis McKenna

9. Marketing of High-Technology Products and Innovations by Jakki J. Mohr (2009-01-30) ()

Best Product Marketing Books You Should ReadPaperback Publisher: Pearson (1717) ASIN: B01K9037DW Average Customer Review: 3.9 out of 5 stars 21 customer reviews Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?…
Author(s): Jan 1, 1717

10. Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (2014)

Best Product Marketing Books You Should ReadValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product…
Author(s): Alexander Osterwalder , Yves Pigneur , et al.

11. Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams (2017)

Best Product Marketing Books You Should ReadIn today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw…
Author(s): Richard Banfield , Martin Eriksson , et al.

12. Swipe to Unlock: The Primer on Technology and Business Strategy (2017)

Best Product Marketing Books You Should ReadSwipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. ***Swipe to Unlock was updated in 2019 to to cover the latest developments in the world of tech.*** This from the and has been featured in , , and Swipe to Unlock was touted as by Jeremy Schifeling. By answering real-world questions like this, Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more! Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat,…
Author(s): Neel Mehta , Aditya Agashe , et al.

13. The Marketing Interview: 50 Answers to the Toughest Questions (2018)

Best Product Marketing Books You Should ReadIn The Marketing Interview, Lewis C. Lin gives an industry insider’s perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: Questions and answers covered in the book include: This new second edition includes chapters on digital marketing including:…
Author(s): Lewis C. Lin

14. Become a Product Marketing Manager & Earn $100,000+ (2019)

Best Product Marketing Books You Should ReadBut, why shoot for an average salary, when you can earn a significantly higher salary at high profile tech companies, startups, and Fortune 500 businesses?  Silicon Valley veteran marketer Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master’s degree at the #1 university for marketers at the Kellogg…
Author(s): Dekker Fraser

15. Marketing Of Agricultural Products, 9Th Ed. (2001)

Best Product Marketing Books You Should Readcollege textbook…
Author(s): Kohns / Uhl

New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations […] This year’s must-read best marketing books will help you get the most from your marketing reading & provide fresh ideas for your marketing efforts. Includes review of Everybody Writes, Don’t Make Me Think, and Cialdini’s Presuasion and more. Interesting, eclectic list of marketing books you won’t find elsewhere. In previous posts, I’ve identified the best motivational books of all time and the best sales books of all time. Today, I’ve selected 10 books about marketing that I believe should be in every We write regularly about product marketing on the Drift Blog. Subscribe and we’ll send you our best product marketing content every week. Despite the varying definitions and opinions of what product marketing does, there’s one thing that everyone can agree on: product marketing typically owns

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some product marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Toyota's global marketing strategy innovation through breakthrough thinking and kaizen

Author(s): Hibino, Shōzō; Noguchi, Koichiro; Plenert, Gerhard Johannes
Publisher: CRC Press;Productivity Press, Year: 2018, Size: 5 Mb, Download: pdf
ID: 2133469

Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice

Author(s): Mark Anthony Camilleri
Publisher: Springer International Publishing, Year: 2018, Size: 3 Mb, Download: pdf
ID: 2152599

Contemporary Case Studies on Fashion Production, Marketing and Operations

Author(s): Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang (eds.)
Publisher: Springer Singapore, Year: 2018, Size: 4 Mb, Download: pdf
ID: 2180954

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Author(s): Jean-Francois Denault
Publisher: Productivity Press, Year: 2018, Size: 4 Mb, Download: pdf
ID: 2257223

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

Author(s): A K Pradeep; Andrew Appel; Stan Sthanunathan
Publisher: Wiley, Year: 2018, Size: 702 Kb, Download: epub
ID: 2349141

Marketing organization development consulting : a how-to guide for OD consultants

Author(s): Park, Jong Gyu; Rothwell, William J.; Yi, Chae-yŏng
Publisher: Productivity Press, CRC Press, Year: 2017, Size: 27 Mb, Download: pdf
ID: 1679526

Greener Products: The Making and Marketing of Sustainable Brands, Second Edition

Author(s): Al Iannuzzi
Publisher: CRC Press, Year: 2017, Size: 8 Mb, Download: pdf
ID: 2093213

New Trends in Process Control and Production Management: Proceedings of the International Conference on Marketing Management, Trade, Financial and ... Slovak Republic and Tarnobrzeg, Poland

Author(s): Bohuslava Mihalčová
Publisher: CRC Press, Year: 2017, Size: 49 Mb, Download: pdf
ID: 2139620

Pomegranate production and marketing

Author(s): Kahramanoglu, Ibrahim; Usanmaz, Serhat
Publisher: CRC Press, Year: 2016, Size: 26 Mb, Download: pdf
ID: 1504670

The Nigerian Rice Economy: Policy Options for Transforming Production, Marketing, and Trade

Author(s): Kwabena Gyimah-Brempong, Michael Johnson, Hiroyuki Takeshima
Publisher: University of Pennsylvania Press, Year: 2016, Size: 15 Mb, Download: pdf
ID: 2276765

Please note that this booklist is not absolute. Some books are really hot items according to Los Angeles Times, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Drop a comment if you have any feedback on the list.

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