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Best Political Campaign Books You Should Read

Our list of some of the best Political Campaign books & series in recent years. Get inspired by one or more of the following books.

1. The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office (2012)

 Best Political Campaign Books You Should ReadDo builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different – they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone,…
Author(s): Michael McNamara

2. The Campaign Manager: Running and Winning Local Elections (2018)

 Best Political Campaign Books You Should ReadSuccessful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers,…
Author(s): Catherine Shaw

3. Political Campaign Communication: Principles and Practices (2019)

 Best Political Campaign Books You Should ReadPolitical Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and…
Author(s): Denton Jr., Robert E., Judith S. Trent, et al.

4. The Victory Lab: The Secret Science of Winning Campaigns (2013)

 Best Political Campaign Books You Should ReadRenegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from…
Author(s): Sasha Issenberg

5. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (2015)

 Best Political Campaign Books You Should ReadThe go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.• Updates readers on rapidly evolving campaign strategy and tactics• Offers the ideal balance between practical perspectives and scholarly literature• Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity• Examines non-candidate players such…
Author(s): Michael Burton

6. The Art of the Political Campaign: How to run for elected office with no money, name recognition or political connections (2013)

 Best Political Campaign Books You Should ReadBecause every election these days is so important to the future of our great nation, the desire for the average American to choose a side and get involved is greater than ever. The size of the office being sought is insignificant; the will to invoke change is there. But with most people, there’s a problem: they don’t know where, how or even when to start. The average American doesn’t have the money, connections or name recognition to do what it takes to get elected. That’s where “The Art of the Political Campaign” comes in. As a former, candidate for political office, Brian Duewel quickly found out that there…
Author(s): Brian Duewel

7. How to Run for Political Office and Win Everything You Need to Know to Get Elected (2011)

 Best Political Campaign Books You Should ReadThe American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take…
Author(s): Melanie Williamson

8. Inside Campaigns: Elections through the Eyes of Political Professionals (2018)

 Best Political Campaign Books You Should ReadTake your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US….
Author(s): William J. Feltus, Kenneth M. Goldstein, et al.

9. The Digital Plan 2nd Edition: Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals. (2018)

 Best Political Campaign Books You Should ReadThe Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface – social media, email, websites, video, blogs, digital advertising, and more – have strengths that you can play to, with a strategic plan leading the way.The second edition is full of case studies and advice from Obama and Hillary campaigners, nonprofit leaders, designers, directors, filmmakers and everything in-between. This book is for you if you want to…
Author(s): Brad A Schenck

10. Political Campaigns: Concepts, Context, and Consequences (The Series on Elections, Opinion and Democracy) (2016)

 Best Political Campaign Books You Should ReadIn Political Campaigns: Concepts, Context, and Consequences, Costas Panagopoulos provides students with insight into the inner workings of contemporary campaign structures by combining findings drawn from vast amounts of scholarly research with an astute insider’s perspective. The text focuses on three key elements of contemporary campaigning-“Concepts, Context, and Consequences”-examining the significance of each element as it relates to the topics discussed. “Context” refers to the political, institutional, legal, and regulatory landscapes in which…
Author(s): Costas Panagopoulos

11. Campaigns and Elections American Style (Transforming American Politics) (2018)

 Best Political Campaign Books You Should ReadFollowing one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of…
Author(s): Candice J. Nelson, James A. Thurber

12. Political Campaign Communication (2017)

 Best Political Campaign Books You Should ReadNow in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social…
Author(s): Larry Powell, Joseph Cowart

13. African Americans and the American Political System (4th Edition) (1998)

 Best Political Campaign Books You Should ReadOffers a systematic, theoretical, and structural framework for more accurate appraisal of the relative nature and influence of governing institutions and of past, present, and recurring developments on African-American and American Politics generally. It’s a dynamic systematic appraisal of how African Americans fare within the prevailing theoretical, structural, and functioning patterns of the American political and governmental system. Offers new materials on Black Political participation and voting behavior, e.g., who votes in the Black community; the role of race, class, and gender in Black politics; the role of the economy in…
Author(s): Lucius J. Barker, Mack Jones, et al.

14. How to get Elected to State & Local Office: A beginner’s guide (2019)

 Best Political Campaign Books You Should ReadAs a beginner’s guide, How to get Elected to State & Local Office, serves as a “how to” manual for someone who is interested in running for office for the first time or a candidate looking to improve the way they campaign. It offers advice on the most effective and efficient use of both time and money in a bid for a local office whether that office is a paying office or not.How to get Elected to State & Local Office provides a realistic approach that begins with advice on community activism, includes tips on fundraising, volunteers, creating a winning strategy, executing the hard work necessary day to day in a campaign and so…
Author(s): Timothy Hickman, Catherine Hickman

15. Campaign Finance and Political Polarization: When Purists Prevail (2015)

 Best Political Campaign Books You Should ReadEfforts to reform the U.S. campaign finance system typically focus on the corrupting influence of large contributions. Yet, as Raymond J. La Raja and Brian F. Schaffner argue, reforms aimed at cutting the flow of money into politics have unintentionally favored candidates with extreme ideological agendas and, consequently, fostered political polarization. Drawing on data from 50 states and the U.S. Congress over 20 years, La Raja and Schaffner reveal that current rules allow wealthy ideological groups and donors to dominate the financing of political campaigns. In…
Author(s): La Raja, Raymond J, Brian F Schaffner

Best Political Campaign Books You Should Read

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some political campaign books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Lessons From Trump’s Political Communication: How To Dominate The Media Environment

Author(s): Marco Morini
ID: 2480332, Publisher: Palgrave Pivot, Year: 2020, Size: 1 Mb, Format: pdf

Political Campaigning in the U.S.: Managing the Chaos

Author(s): David A. Jones
ID: 2487221, Publisher: Rowman & Littlefield Publishers, Year: 2020, Size: 4 Mb, Format: epub

Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election

Author(s): Dominic Wring, Roger Mortimore, Simon Atkinson
ID: 2309595, Publisher: Springer International Publishing,Palgrave Macmillan, Year: 2019, Size: 4 Mb, Format: pdf

Please note that this booklist is not final. Some books are really best-sellers according to The Wall Street Journal, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Leave a comment if you have any feedback on the list.

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