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Best Online Marketing Books Everyone Should Read

Below I’ll give you my selections for the best Online Marketing books by a few categories. I will cover these and other great books more in depth later.

1. Digital Marketing For Dummies (For Dummies (Business & Personal Finance)) (2017)

Best Online Marketing Books Everyone Should ReadWritten with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as…
Author(s): Ryan Deiss, Russ Henneberry

2. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly (2017)

Best Online Marketing Books Everyone Should ReadWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’ The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your…
Author(s): David Meerman Scott

3. From Nothing: Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More… Starting With <$100 (2019)

Best Online Marketing Books Everyone Should ReadWe’re all fed up with bogus “make money online” bulls**t.Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?Not a crappy $97 PDF delivered via email. Just the age-old gold standard: a reasonably priced book.These pages contain EVERYTHING you need to start an online business in the affiliate marketing, internet marketing, blogging, and e-commerce industries… using less than $100.It doesn’t matter if you’re brand new to this or if you’ve tried for years without seeing success.If you can bring…
Author(s): Ian Pribyl, Regina Pribyl

4. SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies (2018)

Best Online Marketing Books Everyone Should ReadLearn SEO strategies to rank at the top of Google with SEO 2019 No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing…Most search engine optimization advice on the Internet is wrong!If you’ve sifted through search engine optimization advice online, you may have noticed two things:- Most published SEO advice is either outdated or just dead-wrong.- Google’s constant updates have made many popular SEO optimization strategies…
Author(s): Adam Clarke

5. The 8 Pillars of Social Media Marketing in 2019: Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More (2019)

Best Online Marketing Books Everyone Should Read81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form. . Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. . You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their…
Author(s): Matthew Bartnik

6. Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (2014)

Best Online Marketing Books Everyone Should Read“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction. Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first…
Author(s): Jeff Walker

7. Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does! (2018)

Best Online Marketing Books Everyone Should ReadIt’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere…
Author(s): Ray Higdon, Jessica Higdon

8. Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)

Best Online Marketing Books Everyone Should ReadEffectively select, align and manage digital channels and operations using this second edition of the bestselling guide, . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of…
Author(s): Simon Kingsnorth

9. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)

Best Online Marketing Books Everyone Should ReadTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map…
Author(s): Allan Dib

10. Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business (2012)

Best Online Marketing Books Everyone Should ReadOwn Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. You will learn how to: Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you’ve gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants,…
Author(s): Stephanie Chandler

11. The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition) (2018)

Best Online Marketing Books Everyone Should ReadMARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019Digital marketing made easy by Jason McDonald of Stanford Continuing Studies Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion. It’s a book that’s as practical as the competitive Marketing for Dummies 2018 but more fun to read, with not just to-dos but a conceptual framework as what will no doubt be one of the best marketing books of 2019 and no doubt one of the bestselling marketing books of 2019….
Author(s): McDonald Ph.D., Jason

12. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (2017)

Best Online Marketing Books Everyone Should ReadNow in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical…
Author(s): Dave Chaffey, PR Smith

Best Online Marketing Books Everyone Should Read

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some online marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Please note that this booklist is not absolute. Some books are really hot items according to Chicago Tribune, others are written by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Drop a comment if you have any feedback on the list.

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