Looking for the best Marketing Strategy books? Browse our list to find excellent book recommendations on the subject.
1. Marketing Strategy: Based on First Principles and Data Analytics (2017)
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making…
2. Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook (2017)
Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself…
3. Brain Surfing: The Top Marketing Strategy Minds in the World (2015)
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands. Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you…
4. HBR’s 10 Must Reads on Strategic Marketing (2013)
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India…
5. Marketing Strategy: A Decision-Focused Approach (2013)
is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive…
6. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go…
7. Services Marketing: People, Technology, Strategy (Eighth Edition) (2016)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial…
8. Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results (2019)
Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization – giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing – what they are, how they work and how to implement them for growth. Covering strategy, best practices and…
9. Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the…
10. Marketing Strategy and Competitive Positioning (6th Edition) (2017)
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the…
11. Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2018)
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks…
Best Marketing Strategy Books That You Need
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some marketing strategy books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Marketing Channel Strategy: An Omni-Channel Approach
Author(s): Ansary, Adel I.; Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.
Publisher: Routledge Taylor & Francis Group, Year: 2020, Size: 5 Mb, Download: pdf
ID: 2442073
International Marketing Strategy: The Country Of Origin Effect On Decision-Making In Practice
Author(s): Giovanna Pegan, Donata Vianelli, Patrizia De Luca
Publisher: Springer, Year: 2020, Size: 4 Mb, Download: pdf
ID: 2442224
Japanese Global Strategy: Overseas Operations and Global Marketing
Author(s): Katsuo Yamazaki
Publisher: Palgrave Macmillan UK, Year: 2019, Size: 2 Mb, Download: pdf
ID: 2314131
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Author(s): Keith Quesenberry
Publisher: Rowman & Littlefield Publishers, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2378404
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Author(s): Rajagopal
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2407248
Toyota's global marketing strategy innovation through breakthrough thinking and kaizen
Author(s): Hibino, Shōzō; Noguchi, Koichiro; Plenert, Gerhard Johannes
Publisher: CRC Press;Productivity Press, Year: 2018, Size: 5 Mb, Download: pdf
ID: 2133469
The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market
Author(s): Jean-Francois Denault
Publisher: Productivity Press, Year: 2018, Size: 4 Mb, Download: pdf
ID: 2257223
Global Brand Strategy: World-wise Marketing in the Age of Branding
Author(s): Jan-Benedict Steenkamp
Publisher: Palgrave Macmillan UK, Year: 2017, Size: 9 Mb, Download: pdf
ID: 1628186
500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Linkedin, and more!
Author(s): Macarthy, Andrew
Publisher: [Andrew Macarthy], Year: 2017, Size: 315 Kb, Download: epub
ID: 2073876
Marketing Strategy: Based on First Principles and Data Analytics
Author(s): Robert W. Palmatier; Shrihari Sridhar
Publisher: Palgrave, Year: 2017, Size: 9 Mb, Download: pdf
ID: 2274274
Please note that this booklist is not errorless. Some books are really chart-busters according to USA Today, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Leave a comment if you have any feedback on the list.