Looking for the best Marketing Strategy books? Browse our list to find excellent book recommendations on the subject.
- Marketing Strategy: Based on First Principles and Data Analytics (2017)
- Practical Content Strategy & Marketing: The Content Marketing Course Guidebook (2017)
- Brain Surfing: The Top Marketing Strategy Minds in the World (2015)
- HBR’s 10 Must Reads on Strategic Marketing (2013)
- Marketing Strategy: A Decision-Focused Approach (2013)
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)
- Services Marketing: People, Technology, Strategy (Eighth Edition) (2016)
- Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results (2019)
- Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)
- Marketing Strategy and Competitive Positioning (6th Edition) (2017)
- Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2018)
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy.
Practical Content Strategy & Marketing: The Content Marketing Course Guidebook (2017)
Finally: a real-life, practical industry guide on content strategy and marketing.
Brain Surfing: The Top Marketing Strategy Minds in the World (2015)
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands. Brain Surfing is a book that combines marketing know-how with life philosophy.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles.
is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.
Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results (2019)
Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results.
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2018)
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.
Best Marketing Strategy Books That You Need
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some marketing strategy books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Marketing Channel Strategy: An Omni-Channel Approach
Author(s): Ansary, Adel I.; Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.
ID: 2442073, Publisher: Routledge Taylor & Francis Group, Year: 2020, Size: 5 Mb, Format: pdf
International Marketing Strategy: The Country Of Origin Effect On Decision-Making In Practice
Author(s): Giovanna Pegan, Donata Vianelli, Patrizia De Luca
ID: 2442224, Publisher: Springer, Year: 2020, Size: 4 Mb, Format: pdf
The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
Author(s): George Pettinico; George R. Milne
ID: 2540618, Publisher: Business Expert Press, Year: 2020, Size: 5 Mb, Format: epub
Please note that this booklist is not errorless. Some books are really chart-busters according to USA Today, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Leave a comment if you have any feedback on the list.