Here is a list of the best Marketing Research books, some I have read myself, some that I did research on, and all have great reviews!
- Marketing Research, 12th Edition (2015)
- Marketing Research (2014)
- R for Marketing Research and Analytics (Use R!) (2015)
- Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (2015)
- Marketing Research Kit For Dummies (2010)
- Marketing Research Essentials, 9th Edition (2016)
- Qualitative Consumer and Marketing Research (2012)
- Basic Access Card) (2017)
- Essentials of Marketing Research (Paperback) (2017)
- Marketing Research: Methodological Foundations, 12th edition (2018)
- Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (2018)
- Marketing Research: A Concise Introduction (2018)
- R For Marketing Research and Analytics (Use R!) (2019)
prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro-macro framework to help students understand the big picture.
Marketing Research (2014)
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research.
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.
Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (2015)
ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively.
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what’s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
In , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies.
Basic Access Card) (2017)
BASIC MARKETING RESEARCH is written from a student’s perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition.
Marketing Research! For all the talk of “big data” and “marketing analytics”—it all starts here—you’ve got to know how to get data and what to do with data once you’ve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (2018)
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world.
This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends.
R For Marketing Research and Analytics (Use R!) (2019)
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.
Best Marketing Research Books that Should be on Your Bookshelf
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some marketing research books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Political Marketing Alchemy: The State Of Opinion Research
Author(s): Andre Turcotte
ID: 2627017, Publisher: Palgrave Pivot, Year: 2021, Size: 893 Kb, Format: pdf
Toward Behavioral Transaction Cost Economics: Theoretical Extensions and an Application to the Study of MNC Subsidiary Ownership
Author(s): George Z. Peng
ID: 2890048, Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2021, Size: 5 Mb, Format: pdf
Essentials of Marketing Research
Author(s): Hair, J., Ortinau, D., & Harrison, D.
ID: 3062193, Publisher: McGraw-Hill Higher Education, Year: 2021, Size: 18 Mb, Format: pdf
Please note that this booklist is not errorless. Some books are truly hot items according to The Wall Street Journal, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Drop a comment if you have any feedback on the list.