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Best Marketing Research Books that Should be on Your Bookshelf

Here is a list of the best Marketing Research books, some I have read myself, some that I did research on, and all have great reviews!

1. Marketing Research, 12th Edition (2015)

Best Marketing Research Books that Should be on Your Bookshelfprepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro-macro framework to help students understand the big picture. #607,558 in Books (See Top 100 in Books) #2221 in Sales & Selling (Books) #138 in Business Sales (Books) Would you like to ?If you are a seller for this product, would you like to ?…
Author(s): David A. Aaker

2. Marketing Research (2014)

Best Marketing Research Books that Should be on Your BookshelfIn Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features , , and , to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a…
Author(s): McDaniel Jr., Carl, Roger Gates

3. R for Marketing Research and Analytics (Use R!) (2015)

Best Marketing Research Books that Should be on Your BookshelfThis book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced…
Author(s): Chris N. Chapman, Elea McDonnell Feit

4. Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (2015)

Best Marketing Research Books that Should be on Your BookshelfESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current…
Author(s): Barry J. Babin, William G. Zikmund

5. Marketing Research Kit For Dummies (2010)

Best Marketing Research Books that Should be on Your BookshelfSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what’s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record,…
Author(s): Michael Hyman, Jeremy Sierra

6. Marketing Research Essentials, 9th Edition (2016)

Best Marketing Research Books that Should be on Your BookshelfIn , authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a…
Author(s): Carl McDaniel

7. Qualitative Consumer and Marketing Research (2012)

Best Marketing Research Books that Should be on Your BookshelfWritten for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers…
Author(s): Russell W. Belk

8. Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (2017)

Best Marketing Research Books that Should be on Your BookshelfBASIC MARKETING RESEARCH is written from a student’s perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the…
Author(s): Tom J. Brown, Tracy A. Suter, et al.

9. Essentials of Marketing Research (Paperback) (2017)

Best Marketing Research Books that Should be on Your BookshelfConnect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. Application-oriented approach as well as being concise enough for use alongside cases and other course projects. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. #1,272,401 in Books (See Top 100 in Books) Would you like to ?If you are…
Author(s): Joseph F. Hair, Jr.

10. Marketing Research: Methodological Foundations, 12th edition (2018)

Best Marketing Research Books that Should be on Your BookshelfMarketing Research! For all the talk of “big data” and “marketing analytics”—it all starts here—you’ve got to know how to get data and what to do with data once you’ve got them. The text, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, by Dr. Dawn Iacobucci and Dr. Gilbert Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 12th edition, ensures that students will develop a strong conceptual as well as practical understanding of marketing research. The book’s thorough coverage of the…
Author(s): Dawn Iacobucci

11. Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (2018)

Best Marketing Research Books that Should be on Your BookshelfYour nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design…
Author(s): Will Leach

12. Marketing Research: A Concise Introduction (2018)

Best Marketing Research Books that Should be on Your BookshelfThis is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.  The new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:…
Author(s): Bonita Kolb

13. R For Marketing Research and Analytics (Use R!) (2019)

Best Marketing Research Books that Should be on Your BookshelfThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear…
Author(s): Chris Chapman, Elea McDonnell Feit

Best Marketing Research Books that Should be on Your Bookshelf

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some marketing research books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Best Practices in Hospitality and Tourism Marketing and Management

Author(s): Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández
Publisher: Springer International Publishing, Year: 2019, Size: 7 Mb, Download: pdf
ID: 2251920

Qualitative marketing research: understanding consumer behaviour

Author(s): Maison, Dominika
Publisher: Routledge, Year: 2019, Size: 13 Mb, Download: pdf
ID: 2351329

R for Marketing Research and Analytics

Author(s): Chris Chapman, Elea McDonnell Feit
Publisher: Springer, Year: 2019, Size: 15 Mb, Download: pdf
ID: 2353342

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Author(s): Martin Eisend, Alfred Kuss
Publisher: Springer International Publishing, Year: 2019, Size: 5 Mb, Download: pdf
ID: 2354790

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Author(s): Krittinee Nuttavuthisit
Publisher: Springer Singapore, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2355750

Music, Management, Marketing, and Law: Interviews Across the Music Business Value Chain

Author(s): Phil Graham
Publisher: Springer International Publishing, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2406773

Qualitative marketing research: understanding consumer behavior

Author(s): Maison, Dominika
Publisher: Routledge;CRC, Year: 2019, Size: 4 Mb, Download: pdf
ID: 2416663

Advances in Global Marketing: A Research Anthology

Author(s): Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol (eds.)
Publisher: Springer International Publishing, Year: 2018, Size: 8 Mb, Download: pdf
ID: 2153044

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Author(s): Natalie Mizik, Dominique M. Hanssens, Editors
Publisher: Edward Elgar Publishing, Year: 2018, Size: 15 Mb, Download: pdf
ID: 2242879

Global Business Value Innovations

Author(s): Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds
Publisher: Springer International Publishing;Palgrave Pivot, Year: 2018, Size: 3 Mb, Download: pdf
ID: 2251137

Please note that this booklist is not errorless. Some books are truly hot items according to The Wall Street Journal, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Drop a comment if you have any feedback on the list.

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