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Best Marketing Books You Should Read

While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Marketing books.

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)

Best Marketing Books You Should ReadTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your…
Author(s): Allan Dib

2. Marketing Rebellion: The Most Human Company Wins (2019)

Best Marketing Books You Should ReadAre you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. •Why businesses must be built on human impressions instead of…
Author(s): Mark W. Schaefer

3. Contagious: Why Things Catch On (2016)

Best Marketing Books You Should ReadThe New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton…
Author(s): Jonah Berger

4. The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition) (2018)

Best Marketing Books You Should ReadMARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019Digital marketing made easy by Jason McDonald of Stanford Continuing Studies Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion. It’s a book that’s as practical as the competitive Marketing for Dummies 2018 but more fun to read, with not just to-dos but a conceptual framework as what will no doubt be one of the best marketing books of 2019 and no doubt one of the bestselling marketing books of 2019. Bound to be a…
Author(s): McDonald Ph.D., Jason

5. Marketing (2018)

Best Marketing Books You Should ReadISBN: 9781260092110 is an International Student Edition of Marketing 14th edition By Roger Kerin and Steven Hartley This ISBN 9781260092110 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at ISBN 9781260157680 The content of of this title on all formats are the same. Kerin/Hartley’s Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving…
Author(s): Roger Kerin, Steven Hartley

6. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! (2018)

Best Marketing Books You Should ReadUpdated FOR 2019! Always The Newest Social Media StrategyStruggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin? This book will help.The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals – like increasing website traffic, delivering top customer service, or making sales. And that’s what you’ll learn in 500 Social Media Marketing Tips.500…
Author(s): Andrew Macarthy

7. Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital Networking & Personal Branding Strategies (2019)

Best Marketing Books You Should Read3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company’s social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine,…
Author(s): Robert Miller

8. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (2014)

Best Marketing Books You Should ReadMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive…
Author(s): Ryan Holiday

9. Marketing For Dummies (2017)

Best Marketing Books You Should ReadMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what…
Author(s): Jeanette McMurtry

10. F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (2019)

Best Marketing Books You Should ReadF#ck Content Marketing isn’t a book forcontent marketers.Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume—the more content created, the better. But the…
Author(s): Randy Frisch

11. Words That Change Minds: The 14 Patterns for Mastering the Language of Influence (2019)

Best Marketing Books You Should ReadDo you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating! Everyone has a metaphorical “Communication Wall” around them to protect them from “bad people”. But in all of our walls, we have left…
Author(s): Shelle Rose Charvet

Best Marketing Books You Should Read

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Friendship Versus Business in Marketing Relationships

Author(s): Kent Grayson
Publisher: Journal of Marketing, Year: October 2007, Size: 178 Kb, Download: pdf
ID: 1352641

Gender and Political Marketing in the United States and the 2016 Presidential Election

Author(s): Minita Sanghvi
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2019, Size: 2 Mb, Download: pdf
ID: 2249543

Best Practices in Hospitality and Tourism Marketing and Management

Author(s): Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández
Publisher: Springer International Publishing, Year: 2019, Size: 7 Mb, Download: pdf
ID: 2251920

Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services

Author(s): Izabella Parowicz
Publisher: Springer International Publishing,Palgrave Pivot, Year: 2019, Size: 2 Mb, Download: pdf
ID: 2309468

Inter-Organizational Culture: Linking Relationship Marketing with Organizational Behavior

Author(s): Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo
Publisher: Springer International Publishing,Palgrave Pivot, Year: 2019, Size: 2 Mb, Download: pdf
ID: 2309494

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Author(s): Marianna Sigala, Richard N. S. Robinson
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2019, Size: 5 Mb, Download: pdf
ID: 2310522

Please note that this booklist is not absolute. Some books are really chart-busters according to The Wall Street Journal, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Leave a comment if you have any feedback on the list.

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