While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Marketing books.
- The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)
- Marketing Rebellion: The Most Human Company Wins (2019)
- Contagious: Why Things Catch On (2016)
- The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition) (2018)
- Marketing (2018)
- 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! (2018)
- Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital Networking & Personal Branding Strategies (2019)
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (2014)
- Marketing For Dummies (2017)
- F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (2019)
- Words That Change Minds: The 14 Patterns for Mastering the Language of Influence (2019)
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
Marketing Rebellion: The Most Human Company Wins (2019)
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?
Contagious: Why Things Catch On (2016)
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition) (2018)
MARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019Digital marketing made easy by Jason McDonald of Stanford Continuing Studies Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion.
ISBN: 9781260092110 is an International Student Edition of Marketing 14th edition By Roger Kerin and Steven Hartley This ISBN 9781260092110 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at ISBN 9781260157680 The content of of this title on all formats are the same.
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! (2018)
Updated FOR 2019! Always The Newest Social Media StrategyStruggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin?
Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital Networking & Personal Branding Strategies (2019)
3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business!
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (2014)
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they’re worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards.
Marketing For Dummies (2017)
Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business.
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (2019)
F#ck Content Marketing isn’t a book forcontent marketers.Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content.
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence (2019)
Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Have you ever felt like you were talking to a wall? Well, that’s a very accurate description of what’s happening when 2 people are communicating!
Best Marketing Books You Should Read
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Friendship Versus Business in Marketing Relationships
Author(s): Kent Grayson
ID: 1352641, Publisher: Journal of Marketing, Year: October 2007, Size: 178 Kb, Format: pdf
UNIVERSITY OF PUNE - Examination Circular No322 of 2009 Programme of Master in Marketing Management (M.M.M.)
Author(s): Dr. S.M.Ahire, In-charge Controller of Examinations
ID: 2424249, Publisher: , Year: Nov. 3, 2009, Size: 114 Kb, Format: pdf
Anti-Consumption: Exploring The Opposition To Consumer Culture
Author(s): Hélène Cherrier, Michael S W Lee
ID: 3336860, Publisher: Routledge | Taylor & Francis Group, Year: 2023, Size: 7 Mb, Format: pdf
Please note that this booklist is not absolute. Some books are really chart-busters according to The Wall Street Journal, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Leave a comment if you have any feedback on the list.