BLGM's mission is to promote a love of books and reading to all by offering advice and information needed to help our visitors to find their next favorite book.

Best Market Research Books Worth Your Attention

Below I’ll give you my selections for the best Market Research books by a few categories. I will cover these and other great books more in depth later.

1. Market Research in Practice: An Introduction to Gaining Greater Market Insight (2016)

Best Market Research Books Worth Your AttentionAs organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important.  Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.This fully updated third edition has been revised to reflect the most recent trends in the industry.  Ten new chapters cover issues…
Author(s): Paul Hague , Julia Cupman, et al.

2. Strategic Market Research: A Guide to Conducting Research that Drives Businesses (2019)

Best Market Research Books Worth Your AttentionFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer…
Author(s): Beall Ph.D., Anne E.

3. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (2017)

Best Market Research Books Worth Your AttentionThis user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format–they present a template for a research proposal and explain in detail how to conceptualize and fill in every section. Terminology commonly used within each approach is identified, and key moments of ethical decision making are flagged. Interdisciplinary research examples draw on current events and social justice topics. Unique coverage includes hot topics:…
Author(s): Patricia Leavy

4. R for Marketing Research and Analytics (Use R!) (2015)

Best Market Research Books Worth Your AttentionThis book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.Later chapters cover more advanced…
Author(s): Chris N. Chapman, Elea McDonnell Feit

5. The Market Research Toolbox: A Concise Guide for Beginners (2015)

Best Market Research Books Worth Your AttentionUnderstanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to…
Author(s): Edward F. (Francis) Mcquarrie

6. Storytelling with Data: A Data Visualization Guide for Business Professionals (2015)

Best Market Research Books Worth Your AttentionDon’t simply show your data—tell a story with it!  Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.  Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don’t make it any easier. This…
Author(s): Nussbaumer Knaflic, Cole

7. Market Research in a Week: Teach Yourself (Teach Yourself in a Week) (2016)

Best Market Research Books Worth Your AttentionEvery day in business we make decisions. To reduce the risk associated with making these decisions, it’s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to…
Author(s): Judy Bartkowiak

8. The Market Research Revolution: A Marketer’s Guide to Emerging New Methods (NMSBA) (Volume 4) (2017)

Best Market Research Books Worth Your AttentionThe Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behaviour. Each chapter has been contributed by an expert in the field and highlights the strengths and weaknesses of various methodologies, typically using case examples to illustrate applications. They demonstrate that the emerging methodologies tend to be neither more expensive nor time…
Author(s): Paul Dovas, Luca Florentino, et al.

9. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) (2018)

Best Market Research Books Worth Your AttentionMarket research in business is changing. , fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and…
Author(s): Ian Brace

10. Marketing Research Kit For Dummies (2010)

Best Market Research Books Worth Your AttentionSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what’s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze…
Author(s): Michael Hyman, Jeremy Sierra

11. Qualitative Research: A Guide to Design and Implementation, 4th Edition (2015)

Best Market Research Books Worth Your AttentionQualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The reader-friendly, jargon-free style makes this book accessible to both novice and experienced researchers, emphasizing the role of a theoretical framework in…
Author(s): Sharan B. Merriam

12. Qualitative Research from Start to Finish (2010)

Best Market Research Books Worth Your AttentionThis lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher’s craft are addressed, such as fieldwork…
Author(s): Robert K. Yin

Best Market Research Books Worth Your Attention

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some market research books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Emerging research on monetary policy, banking, and financial markets

Author(s): Birau, Ramona; Spulbar, Cristi
Publisher: IGI Global, Year: 2020, Size: 25 Mb, Download: epub
ID: 2422009

Best Practices in Hospitality and Tourism Marketing and Management

Author(s): Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández
Publisher: Springer International Publishing, Year: 2019, Size: 7 Mb, Download: pdf
ID: 2251920

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Author(s): Marko Sarstedt, Erik Mooi
Publisher: Springer, Year: 2019, Size: 16 Mb, Download: pdf
ID: 2280740

Qualitative marketing research: understanding consumer behaviour

Author(s): Maison, Dominika
Publisher: Routledge, Year: 2019, Size: 13 Mb, Download: pdf
ID: 2351329

R for Marketing Research and Analytics

Author(s): Chris Chapman, Elea McDonnell Feit
Publisher: Springer, Year: 2019, Size: 15 Mb, Download: pdf
ID: 2353342

Researching the Global Education Industry: Commodification, the Market and Business Involvement

Author(s): Marcelo Parreira do Amaral, Gita Steiner-Khamsi, Christiane Thompson
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2354375

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Author(s): Martin Eisend, Alfred Kuss
Publisher: Springer International Publishing, Year: 2019, Size: 5 Mb, Download: pdf
ID: 2354790

Intelligent Transport Systems, From Research and Development to the Market Uptake: Second EAI International Conference, INTSYS 2018, Guimarães, Portugal, November 21–23, 2018, Proceedings

Author(s): Joao Carlos Ferreira, Ana Lúcia Martins, Vitor Monteiro
Publisher: Springer International Publishing, Year: 2019, Size: 17 Mb, Download: pdf
ID: 2355077

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Author(s): Krittinee Nuttavuthisit
Publisher: Springer Singapore, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2355750

Music, Management, Marketing, and Law: Interviews Across the Music Business Value Chain

Author(s): Phil Graham
Publisher: Springer International Publishing, Year: 2019, Size: 3 Mb, Download: pdf
ID: 2406773

Please note that this booklist is not absolute. Some books are truly best-sellers according to The Wall Street Journal, others are drafted by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Drop a comment if you have any feedback on the list.

Affiliate Disclaimer: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Leave a Reply