- Market Research in Practice: An Introduction to Gaining Greater Market Insight (2016)
- Strategic Market Research: A Guide to Conducting Research that Drives Businesses (2019)
- Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (2017)
- R for Marketing Research and Analytics (Use R!) (2015)
- The Market Research Toolbox: A Concise Guide for Beginners (2015)
- Storytelling with Data: A Data Visualization Guide for Business Professionals (2015)
- Market Research in a Week: Teach Yourself (Teach Yourself in a Week) (2016)
- The Market Research Revolution: A Marketer’s Guide to Emerging New Methods (NMSBA) (Volume 4) (2017)
- Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) (2018)
- Marketing Research Kit For Dummies (2010)
- Qualitative Research: A Guide to Design and Implementation, 4th Edition (2015)
- Qualitative Research from Start to Finish (2010)
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the res…
Strategic Market Research: A Guide to Conducting Research that Drives Businesses (2019)
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research.
Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (2017)
This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format–they present a template for a research proposal and explain in detail how to conceptualize and fill in every section.
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning.
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions.
Don’t simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story.
Every day in business we make decisions. To reduce the risk associated with making these decisions, it’s essential to understand your consumer and your market, and this is why we conduct market research.
The Market Research Revolution: A Marketer’s Guide to Emerging New Methods (NMSBA) (Volume 4) (2017)
The Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behaviour.
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) (2018)
Market research in business is changing. , fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially.
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what’s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies.
This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings.
Best Market Research Books Worth Your Attention
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some market research books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Market research in practice : an introduction to gaining greater market insight
Author(s): Paul N. Hague
ID: 3179510, Publisher: Kogan Page, Year: 2022, Size: 3 Mb, Format: pdf
Political Marketing Alchemy: The State Of Opinion Research
Author(s): Andre Turcotte
ID: 2627017, Publisher: Palgrave Pivot, Year: 2021, Size: 893 Kb, Format: pdf
Understanding Social Research Networking Sites
Author(s): Jens-Henrik Soeldner
ID: 2886147, Publisher: Springer Fachmedien Wiesbaden;Springer Gabler, Year: 2021, Size: 9 Mb, Format: pdf
Please note that this booklist is not absolute. Some books are truly best-sellers according to The Wall Street Journal, others are drafted by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Drop a comment if you have any feedback on the list.