Until you’ve consumed all of the best Digital Marketing books, can you even claim to be a true fan?
1. Digital Marketing For Dummies (For Dummies (Business & Personal Finance)) (2017)
Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly…
2. Digital Marketing All-In-One For Dummies (2019)
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media…
3. Social Media Marketing Mastery 2019:3 BOOKS IN 1-How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram-Top Digital Networking & Personal Branding Strategies (2019)
3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company’s social media presence is handled properly. If you are looking for the best way to dip your foot…
4. Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results (2019)
Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization – giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing – what they are, how they work and how to implement them for growth….
5. Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, . This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration,…
6. SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies (2018)
Learn SEO strategies to rank at the top of Google with SEO 2019 No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing… If you’ve sifted through search engine optimization advice online, you may have noticed two things:- Most published SEO advice is either outdated or just dead-wrong.- Google’s constant updates have made many popular SEO optimization strategies useless.Why is this so? Google’s constantly…
7. Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career (2019)
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you’ll learn the hard skills crucial to a marketing career, like: In Part 2, you’ll read about the soft skills essential to business, like: Also included are in-depth vignettes and interviews…
8. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) (2018)
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill…
9. Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists (2018)
This easy-to-follow book contains digital marketing insights spanning many specializations: Digital Marketers Sound Off features digital marketing wisdom from Fortune 500 in-house marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants who work with some of the largest brands in the world. If you've never set up a digital marketing campaign before, this book will give you the information to set yourself up for success. If you're an expert marketer, this book will provide fresh insights and…
10. Digital Marketing in an AI World: Futureproofing Your PPC Agency (2019)
Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New…
11. Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition) (2016)
Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and…
Best Digital Marketing Books to Read
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some digital marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Congruency, Expectations And Consumer Behavior In Digital Environments
Author(s): Frederic Nimmermann
Publisher: Gabler Verlag, Year: 2020, Size: 3 Mb, Download: pdf
ID: 2430302
Digital And Social Media Marketing: Emerging Applications And Theoretical Development
Author(s): Nripendra P. Rana, Emma L. Slade, Ganesh Prasad Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
Publisher: Springer, Year: 2020, Size: 7 Mb, Download: pdf
ID: 2437876
Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising
Author(s): Aron Levin
Publisher: Apress, Year: 2020, Size: 3 Mb, Download: pdf
ID: 2443986
Digital marketing all-in-one for dummies
Author(s): Stephanie Diamond
Publisher: For Dummies, Year: 2019, Size: 65 Mb, Download: pdf
ID: 2362754
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Revised & Updated
Author(s): Marcus Sheridan
Publisher: Wiley, Year: 2019, Size: 683 Kb, Download: epub
ID: 2396039
Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age
Author(s): Elena Candelo
Publisher: Springer International Publishing, Year: 2019, Size: 2 Mb, Download: pdf
ID: 2407863
Aesthetic Clinic Marketing in the Digital Age
Author(s): Wendy Lewis
Publisher: CRC Press/Taylor & Francis Group, Year: 2018, Size: 4 Mb, Download: pdf
ID: 2177335
Please note that this booklist is not absolute. Some books are truly record-breakers according to Los Angeles Times, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Leave a comment if you have any feedback on the list.