BLGM's mission is to promote a love of books and reading to all by offering advice and information needed to help our visitors to find their next favorite book.

Best Copywriting Books Worth Your Attention

While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Copywriting books.

1. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (2006)

Best Copywriting Books Worth Your AttentionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:• eight headlines that work―and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of…
Author(s): Robert W. Bly

2. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (2006)

Best Copywriting Books Worth Your AttentionGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. #42,224 in Books (See Top 100 in Books) #48 in Direct Marketing (Books) #27 in Business Marketing #36 in Market Research Business (Books) Would you like to ?If you are a seller for this product, would you like to ?…
Author(s): Joseph Sugarman

3. Contagious: Why Things Catch On (2016)

Best Copywriting Books Worth Your AttentionThe New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?…
Author(s): Jonah Berger

4. Breakthrough Copywriting: How to Generate Quick Cash with the Written Word (2017)

Best Copywriting Books Worth Your AttentionIn this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You’ll discover: • How to build a powerful sales message that makes money • Secrets of headlines that all but force prospects to read your message • Easy shortcuts to creating profitable bullet points • Negative optism: a revolutionary…
Author(s): David Garfinkel, Bond Halbert

5. Copywriting: Successful Writing for Design, Advertising and Marketing (2012)

Best Copywriting Books Worth Your AttentionWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. #596,129 in Books (See Top 100 in Books) #567 in Business Writing Skills (Books) #1381 in Communication Reference (Books) #1583…
Author(s): Mark Shaw

6. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often (2016)

Best Copywriting Books Worth Your AttentionWriting copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It’s for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you’ll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You’ll also discover:…
Author(s): Ray Edwards

7. The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (2019)

Best Copywriting Books Worth Your AttentionThe 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales… No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience.That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you’re a copywriter, marketer…
Author(s): Evaldo Albuquerque

8. PERSUASIVE COPYWRITING: Includes COPYWRITING: Persuasive Words That Sell & MIND HACKING: 25 Advanced Persuasion Techniques | Updated 2019 (Online Marketing) (2019)

Best Copywriting Books Worth Your AttentionCopywriting is the art of using words to achieve a goal.This is a bundle of two books exploring mental manipulation through written communication – and not only.An indispensable collection for entrepreneurs and marketers.1. COPYWRITINGDiscover the secrets of persuasive copywriting and write effective emails and sales pages.The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users’ behaviour, bringing them to purchase your products.We will examine how the persuasive and emotional component plays an increasingly crucial role in…
Author(s): Luigi Padovesi

9. The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. (2011)

Best Copywriting Books Worth Your AttentionWrite Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.Among other things, he provides: Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale….
Author(s): Dan S. Kennedy

10. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2004)

Best Copywriting Books Worth Your AttentionE-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common…
Author(s): Michael E. Gerber

11. This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) (2013)

Best Copywriting Books Worth Your AttentionLearn how to get what you want…. Learn how to increase conversion rates on anything…. Learn how to make it easier to write anything (using formulas and mind-hacks). The information in this book has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page. This is an incredibly short book (about 54 pages) that you can read in one sitting. ….(and keep in mind, writing is a skill you will keep your whole life)….then this will be a fantastic investment for yourself. This information is laid out in the…
Author(s): Neville Medhora

12. May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts (2016)

Best Copywriting Books Worth Your AttentionLet’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners – even those with no writing experience – to attract and enchant…
Author(s): Mish Slade

13. Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (2015)

Best Copywriting Books Worth Your AttentionUsing psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today’s cluttered marketplace.  Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice,…
Author(s): Andy Maslen

Best Copywriting Books Worth Your Attention

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some copywriting books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

The Copywriting Business Formula

Author(s): Lukas Resheske
Publisher: , Year: 2018, Size: 109 Kb, Download: epub
ID: 2240990

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Author(s): Andy Maslen
Publisher: Kogan Page, Year: 2015, Size: 857 Kb, Download: epub
ID: 2273156

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

Author(s): Garfinkel, David
Publisher: Travis Cody, Year: 2014, Size: 292 Kb, Download: epub
ID: 2418635

Copywriting

Author(s): Tina Konstant
Publisher: Hodder & Stoughton, Year: 2012, Size: 2 Mb, Download: pdf
ID: 1402138

Copywriting in a Week: Teach Yourself

Author(s): Robert Ashton
Publisher: Teach Yourself, Year: 2012, Size: 1 Mb, Download: pdf
ID: 1402846

Copywriting : successful writing for design, advertising, and marketing

Author(s): Mark Shaw
Publisher: Laurence King Publishing, Year: 2012, Size: 33 Mb, Download: pdf
ID: 1422430

100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)

Author(s): Andy Maslen
Publisher: , Year: 2010, Size: 1 Mb, Download: pdf
ID: 516124

Please note that this booklist is not errorless. Some books are truly hot items according to USA Today, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Leave a comment if you have any feedback on the list.

Affiliate Disclaimer: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Comments: 1
  1. Jim

    I like “How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often (2016)” For its Practical approach and step by step guide. If you want to make some money, this is the book for you.

Leave a Reply