While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Copywriting books.
- The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells (2006)
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (2006)
- Contagious: Why Things Catch On (2016)
- Breakthrough Copywriting: How to Generate Quick Cash with the Written Word (2017)
- Copywriting: Successful Writing for Design, Advertising and Marketing (2012)
- How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often (2016)
- The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (2019)
- PERSUASIVE COPYWRITING: Includes COPYWRITING: Persuasive Words That Sell & MIND HACKING: 25 Advanced Persuasion Techniques | Updated 2019 (Online Marketing) (2019)
- The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. (2011)
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2004)
- This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) (2013)
- May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts (2016)
- Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (2015)
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (2006)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers.
In this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple—by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.
Copywriting: Successful Writing for Design, Advertising and Marketing (2012)
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often (2016)
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It’s for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (2019)
The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales
PERSUASIVE COPYWRITING: Includes COPYWRITING: Persuasive Words That Sell & MIND HACKING: 25 Advanced Persuasion Techniques | Updated 2019 (Online Marketing) (2019)
Copywriting is the art of using words to achieve a goal.This is a bundle of two books exploring mental manipulation through written communication – and not only.An indispensable collection for entrepreneurs and marketers.1.
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (2004)
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that d…
This book will teach you how to write better: Learn how to get what you want, increase your conversion rates, and make it easier to write anything (using formulas and mind-hacks) (2013)
Learn how to get what you want. Learn how to increase conversion rates on anything. Learn how to make it easier to write anything (using formulas and mind-hacks). The information in this book has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts (2016)
Let’s not mince words here: most business writing is tedious, pompous and bereft of the tiniest sliver of personality.It’s near impossible for customers to cut through the “innovative solutions” and “passion for customer service,” and find out who can actually give them what they need.For the business owner who’s willing to do something different, though, it represents a major – and inexpensive – competitive advantage.May I Have Your Attention, Please?
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today’s cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the a…
Best Copywriting Books Worth Your Attention
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some copywriting books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Online journalism : copywriting and conception for the internet ; a handbook for training and practice
Author(s): Gabriele Hooffacker
ID: 3293485, Publisher: , Year: 2022, Size: 3 Mb, Format: pdf
Copywriting Third Edition: Successful writing for design, advertising and marketing
Author(s): Mark Shaw, Gyles Lingwood
ID: 3373122, Publisher: Laurence King Publishing, Year: 2022, Size: 50 Mb, Format: epub
Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast - Even if You Can't Write Your Way Out of a Paper Bag Now
Author(s): Ben Settle
ID: 2663677, Publisher: , Year: 2020, Size: 189 Kb, Format: epub
Please note that this booklist is not errorless. Some books are truly hot items according to USA Today, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant resources you could recommend? Leave a comment if you have any feedback on the list.