While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Cold Calling books.
- Cold Calling Techniques (That Really Work!) (2014)
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (2012)
- The Lost Art of Cold Calling: Turning the Tide with a Conversation (2017)
- The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets (2019)
- How I Raised Myself from Failure to Success in Selling (1992)
- Take the Cold Out of Cold Calling (2009)
- 7 STEPS to SALES SCRIPTS for B2B APPOINTMENT SETTING.: Creating Cold Calling Phone Scripts for Business to Business Selling, Lead Generation and Sales Closing. A Primer for Appointment Setters. (2013)
- The Complete Idiot’s Guide to Cold Calling (2004)
- Cold Calling: The Ultimate Sales Guide for Shy People (2019)
- Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade. (2017)
- The Cold Calling Equation: Problem Solved (2012)
- Cold Calling Techniques: That Really Work (2007)
The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America’s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he’ll show you why cold calling is still a central element of the sales cycle and where to find the best leads.
New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (2012)
Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts.
Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book ‘The Lost Art of Cold Calling’. Whether you are a B2B sales person or you’re a business leader that relies on outbound sales.
A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired.
IMPORTANT NOTE: This book is now in its 12th Edition, published August, 2015, and the content has been updated to accurately reflect current search techniques and websites.SALES BOOK OF THE YEAR AWARD WINNERas selected by the 1,500 Member Companies of AA-ISPIf information is power, Take the Cold Out of Cold Calling is ”power on steroids!” Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it.
7 STEPS to SALES SCRIPTS for B2B APPOINTMENT SETTING.: Creating Cold Calling Phone Scripts for Business to Business Selling, Lead Generation and Sales Closing. A Primer for Appointment Setters. (2013)
What is the #1 reason why people don’t agree to meet with you? You don’t give them enough reason to meet with you. Do you think you might learn something from someone who smiled and dialed his way to setting more than 2,000 B2B sales appointments? This author did and shares what worked with you. Appointment setting is a process. It is not rocket science. A lot of sales people are great appointment setters, but many more struggle. Those that struggle frequently can close deals.
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results.
Cold CallingThe Ultimate Sales Guide for Shy PeopleIf you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading”To become a successful salesperson, you have to develop a solid base of prospects The calls you make today will generate sales months from now.” – D.
Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade. (2017)
"One of the best Sales books of all time" – BookAuthority"One of the best new Sales books" – BookAuthority"One of the best new Sales ebooks" – BookAuthority Recognized on SalesHacker's "Best Sales Books: 30 Elite Picks to Step Up Your Sales Game" This book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales or for anyone l…
The Cold Calling Equation: Problem Solved (2012)
Cold calling is a blood sport. Sales professionals hate making cold calls and customers despise receiving them. Yet those who can rise above the competition and master cold-calling will find themselves closing deals, hitting targets, and positively improving their lives on both professional and personal levels.
Follow the advice of Stephan SchiffmanAmerica’s #1 Corproate Sales Trainerand take your career to the next level.
Best Cold Calling Books: The Ultimate List
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some cold calling books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Cold Calling: A Pickup Guide To Russia And The Former Soviet Union
Author(s): Tom Torero
ID: 2326375, Publisher: Torero Publishing, Year: 2017, Size: 4 Mb, Format: azw3
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Author(s): Jeb Blount, Mike Weinberg
ID: 1403146, Publisher: Wiley, Year: 2015, Size: 1 Mb, Format: epub
London Calling: Britain, the BBC World Service and the Cold War
Author(s): Alban Webb
ID: 2300206, Publisher: Bloomsbury Academic, Year: 2014, Size: 582 Kb, Format: epub
Please note that this booklist is not absolute. Some books are truly hot items according to Washington Post, others are drafted by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Drop a comment if you have any feedback on the list.