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Best Cold Calling Books: The Ultimate List

While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Cold Calling books.

1. Cold Calling Techniques (That Really Work!) (2014)

Best Cold Calling Books: The Ultimate ListThe definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America’s #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he’ll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you’ll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman…
Author(s): Stephen Schiffman

2. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development (2012)

Best Cold Calling Books: The Ultimate ListPacked with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. You’ll learn how to: identify a strategic list of genuine prospects; draft a compelling, customer-focused “sales story”; perfect the…
Author(s): Mike Weinberg

3. The Lost Art of Cold Calling: Turning the Tide with a Conversation (2017)

Best Cold Calling Books: The Ultimate ListOnce thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book ‘The Lost Art of Cold Calling’. Whether you are a B2B sales person or you’re a business leader that relies on outbound sales. This could be one of the most important sales training books that you’ll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at…
Author(s): Matt Wanty

4. The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets (2019)

Best Cold Calling Books: The Ultimate ListTURN YOUR BUSINESS PHONE INTO A COLD CALLING CASH MACHINE!Imagine yourself picking up a phone and setting fifteen appointments cold calling — in one day! In this book David provides effective lead generation strategies, telemarketing scripts and rebuttals that will eliminate objections and enable you to set ten times the appointments with half the calls!David’s claim to fame came from setting a record 15 appointments a day, every day for 6 months cold calling for a PEO company setting a total of over 1800 appointments! Buy Now and learn the lead generation secrets in…
Author(s): David Walter

5. How I Raised Myself from Failure to Success in Selling (1992)

Best Cold Calling Books: The Ultimate ListA business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How…
Author(s): Frank Bettger

6. Take the Cold Out of Cold Calling (2009)

Best Cold Calling Books: The Ultimate ListIMPORTANT NOTE: This book is now in its 12th Edition, published August, 2015, and the content has been updated to accurately reflect current search techniques and websites.SALES BOOK OF THE YEAR AWARD WINNERas selected by the 1,500 Member Companies of AA-ISPIf information is power, Take the Cold Out of Cold Calling is ”power on steroids!” Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to…
Author(s): Sam Richter

7. 7 STEPS to SALES SCRIPTS for B2B APPOINTMENT SETTING.: Creating Cold Calling Phone Scripts for Business to Business Selling, Lead Generation and Sales Closing. A Primer for Appointment Setters. (2013)

Best Cold Calling Books: The Ultimate ListWhat is the #1 reason why people don’t agree to meet with you? You don’t give them enough reason to meet with you. Do you think you might learn something from someone who smiled and dialed his way to setting more than 2,000 B2B sales appointments? This author did and shares what worked with you. Appointment setting is a process. It is not rocket science. A lot of sales people are great appointment setters, but many more struggle. Those that struggle frequently can close deals. It’s a shame to lose out on income, commissions, competitive advantage and market share…
Author(s): Scott Channell

8. The Complete Idiot’s Guide to Cold Calling (2004)

Best Cold Calling Books: The Ultimate ListDoes this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the, “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for…
Author(s): Keith Rosen

9. Cold Calling: The Ultimate Sales Guide for Shy People (2019)

Best Cold Calling Books: The Ultimate ListCold CallingThe Ultimate Sales Guide for Shy PeopleIf you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading…”To become a successful salesperson, you have to develop a solid base of prospects… The calls you make today will generate sales months from now.” – D. TyreIf you’re in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn’t happen overnight and it’s definitely not easy. But who’s going to answer all of our questions?How do I get past the gate…
Author(s): K. Connors

10. Outbound Sales, No Fluff: Written by two millennials who have actually sold something this decade. (2017)

Best Cold Calling Books: The Ultimate List"One of the best Sales books of all time" – BookAuthority"One of the best new Sales books" – BookAuthority"One of the best new Sales ebooks" – BookAuthority Recognized on SalesHacker's "Best Sales Books: 30 Elite Picks to Step Up Your Sales Game" This book can be read in less than 45 minutes and covers the fundamentals for anyone getting started in sales or for anyone looking to brush up on their skills. There is no shortage of books or content today to help you learn about sales. In the past 30 years, there has…
Author(s): Rex Biberston, Ryan Reisert

11. The Cold Calling Equation: Problem Solved (2012)

Best Cold Calling Books: The Ultimate ListCold calling is a blood sport. Sales professionals hate making cold calls and customers despise receiving them. Yet those who can rise above the competition and master cold-calling will find themselves closing deals, hitting targets, and positively improving their lives on both professional and personal levels. Powerful, practical, and logical, The Cold Calling Equation: Problem Solved teaches cold calling as a skill that anyone who exerts the effort can perfect. Readers can see immediate results from tactics that are spelled out in the book’s first pages. It takes…
Author(s): Michael Halper

12. Cold Calling Techniques: That Really Work (2007)

Best Cold Calling Books: The Ultimate ListFollow the advice of Stephan Schiffman—America’s #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales.This easy-to-follow guide helps you beat today’s cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman’s professional experience and corporate wisdom guarantee your future success. The…
Author(s): Stephan Schiffman

Cold Calling Techniques: That Really Work [Stephan Schiffman] on Amazon.com. *FREE* shipping on qualifying offers. Follow the advice of Stephan Schiffman—America’s #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller This book pairs well with Art Sobczak’s book Smart Calling if you just getting into sales and cold calling. While Art’s book is more situational and practical, Keith’s book is more process oriented. There’s not a whole lot of new information in this book, so if you’ve been on the phones for years, this may not be for you. I wrote a post on the best sales books, and broke it up into categories. Cold calling and phone prospecting was one of them! Here are the books that I mention in that post. Cold Calling and Phone Prospecting Smart Calling Author: Art Sobczak Amazo Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase either the salesperson’s product or service. Online shopping from a great selection at Books Store. 7 STEPS to SALES SCRIPTS for B2B APPOINTMENT SETTING.: Creating Cold Calling Phone Scripts for Business to Business Selling, Lead Generation and Sales Closing.

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some cold calling books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Cold Calling: A Pickup Guide To Russia And The Former Soviet Union

Author(s): Tom Torero
Publisher: Torero Publishing, Year: 2017, Size: 4 Mb, Download: azw3
ID: 2326375

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Author(s): Jeb Blount, Mike Weinberg
Publisher: Wiley, Year: 2015, Size: 1 Mb, Download: epub
ID: 1403146

London Calling: Britain, the BBC World Service and the Cold War

Author(s): Alban Webb
Publisher: Bloomsbury Academic, Year: 2014, Size: 582 Kb, Download: epub
ID: 2300206

The ultimate book of sales techniques : 75 ways to master cold calling, sharpen your unique selling proposition, and close the sale

Author(s): Schiffman, Stephan
Publisher: Adams Media, Year: 2013, Size: 375 Kb, Download: mobi
ID: 2075280

Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling

Author(s): Art Sobczak
Publisher: , Year: 2010, Size: 2 Mb, Download: pdf
ID: 456320

42 Rules of Cold Calling Executives. A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead...

Author(s): Mari Anne Vanella
Publisher: Happy About;Super Star Press, Year: 2009, Size: 1 Mb, Download: epub
ID: 1345124

Stephan Schiffman's Sales Essentials: All You Need to Know to Be a Successful Salesperson-from Cold Calling and Prospecting With E-mail to Increasing the Buy and Closing

Author(s): Stephan Schiffman
Publisher: , Year: 2008, Size: 1 Mb, Download: pdf
ID: 563299

Please note that this booklist is not absolute. Some books are truly hot items according to Washington Post, others are drafted by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Drop a comment if you have any feedback on the list.

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