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Best Business Marketing Books You Should Enjoy

Until you’ve consumed all of the best Business Marketing books, can you even claim to be a true fan?

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! (2018)

 Best Business Marketing Books You Should EnjoyUpdated FOR 2019! Always The Newest Social Media StrategyStruggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don’t even know where to begin?
Author(s): Andrew Macarthy

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (2018)

 Best Business Marketing Books You Should EnjoyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
Author(s): Allan Dib

Qualitative Research from Start to Finish (2010)

 Best Business Marketing Books You Should EnjoyThis lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings.
Author(s): Robert K. Yin

Emanuel CrunchTime: Constitutional Law, Twelfth Edition (2013)

 Best Business Marketing Books You Should Enjoyprovides the right information, in the right format, at the right time to prepare for exams. Based on the trusted developed by a Harvard law student (while he was in law school), skillfully employs flow charts so you can walk step-by-step through the major principles and topics in the course in a pattern that can be used to analyze any exam question.
Author(s): Steven L. Emanuel

Entertainment Marketing & Communication: Selling Branded Performance, People, and Places (2007)

 Best Business Marketing Books You Should EnjoyEntertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as models for developing new and interactive techniques.
Author(s): Shay Sayre

Management of Food and Beverage Operations with Answer Sheet (AHLEI) (5th Edition) (AHLEI – Food and Beverage) (2012)

 Best Business Marketing Books You Should EnjoyGive your students the foundation they need to make smart decisions in food and beverage operations. addresses ways in which food and beverage operations have adapted management and operating tactics from other industries, what operations are doing to maintain or improve quality standards while reducing expenses, and how high-tech strategies are being used to give customers greater value for their dining dollars.
Author(s): Jack D. Ninemeier, American Hotel & Lodging Association

ROCK Your Network Marketing Business: How to Become a Network Marketing ROCK STAR (2013)

 Best Business Marketing Books You Should EnjoyROCK Your Network Marketing Business will help you discover how to promote products, power prospect, present your opportunity, product or service, powerfully close, power start your new distributors & duplicate, plus much, much more. #32,316 in Books (See Top 100 in Books) #35 in Multilevel Marketing (Books) Would you like to ?If you are a seller for this product, would you like to ?
Author(s): Sarah Robbins

Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition) (2016)

 Best Business Marketing Books You Should EnjoyUpdated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!    Learn step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the has become a beloved classic among small business owners and marketing managers. Why?
Author(s): McDonald Ph.D., Jason

Marketing Strategy: A Decision Focused Approach (2010)

 Best Business Marketing Books You Should EnjoyMarketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships.
Author(s): Orville Walker, John Mullins, et al.

Marketing: Defined, Explained, Applied (2009)

 Best Business Marketing Books You Should EnjoyA unique and valuable text for those wishing to expand their knowledge of marketing principles.
Author(s): Michael P Levens

Marketing: Real People, Real Choices Plus 2014 MyMarketingLab with Pearson eText — Access Card Package (7th Edition) (2014)

 Best Business Marketing Books You Should EnjoyBefore you purchase, check with your instructor or review your course syllabus to ensure that you  . Several versions of Pearson’s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,  , provided by your instructor, to register for and use Pearson’s MyLab & Mastering products.
Author(s): Michael R. Solomon, Greg W. Marshall, et al.

Digital Marketing: Strategy, Implementation and Practice (2012)

 Best Business Marketing Books You Should Enjoy‘I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too.
Author(s): Dave Chaffey, Fiona Ellis-Chadwick

Marketing for Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth And Success (2019)

 Best Business Marketing Books You Should EnjoyToday, small and medium businesses are faced with daunting challenges:*Increasing global competition*An unprecedented array of media and technologies*New and evolving buyer expectations*Demand for real-time and relevant brand engagementTo succeed in today’s environment, effective strategies are needed.This book is for start-ups and established companies who want to grow their business.*Create winning approaches to the market*Avoid common pitfalls, saving time and money*Eliminate waste on unprodu…
Author(s): Kelly A. Mahoney

Media Management: A Casebook Approach (Routledge Communication Series) (2007)

 Best Business Marketing Books You Should EnjoyMedia Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills.
Author(s): George Sylvie, Wicks LeBlanc, Jan, et al.

The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition) (2018)

 Best Business Marketing Books You Should EnjoyMARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019Digital marketing made easy by Jason McDonald of Stanford Continuing Studies Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of humor and a strong dose of practicality to business promotion.
Author(s): McDonald Ph.D., Jason

Best Business Marketing Books You Should Enjoy

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some business marketing books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

Friendship Versus Business in Marketing Relationships

Author(s): Kent Grayson
ID: 1352641, Publisher: Journal of Marketing, Year: October 2007, Size: 178 Kb, Format: pdf

A Business History Of The Bicycle Industry: Shaping Marketing Practices

Author(s): Carlo Mari
ID: 2807480, Publisher: Palgrave Pivot, Year: 2021, Size: 4 Mb, Format: pdf

The Gentle Marketing Revolution: Grow your business your way. With integrity and kindness.

Author(s): Santacroce, Sarah
ID: 2874047, Publisher: SarahSantacroce.com, Year: 2021, Size: 2 Mb, Format: epub

Please note that this booklist is not absolute. Some books are really record-breakers according to Washington Post, others are written by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Leave a comment if you have any feedback on the list.

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Comments: 1
  1. Brian Nagele

    Great job! Do you outline all of your blog posts? I’ve read a few of them now and they are way higher quality than other blogs I’ve read.

    Reply
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