Here is a list of the best Branding books, some I have read myself, some that I did research on, and all have great reviews!
1. The 22 Immutable Laws of Branding (2002)
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your…
2. Contagious: Why Things Catch On (2016)
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has…
3. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity (2015)
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you’re a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will…
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public…
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and…
6. Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand (2015)
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand….
In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com.Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." Branding is Sex provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD. …
8. Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, … Business in 2019 (Marketing and Branding) (2019)
If you want to discover how to leverage the power of social media with Social Media Marketing in 2019 to help you make more sales and achieve your business goals, keep reading…Did you know: These numbers show the vast potential for businesses to tap into and reach out to more people online. The Internet is vast and has a high potential for both small- and large-scale companies to help them grow, primarily through using the various social media platforms available.It is no surprise that social media is the most lucrative and beneficial marketplace to target and build your audience.However, just creating an account on a social media…
“Aaker on Branding” presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. “Aaker on Branding” is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action…
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally. With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick….
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to…
In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. “Branding: Brand Identity, Brand Strategy and Brand Development” is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand…
13. Branding For Dummies, 2E (2014)
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It’ll help you define your company’s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping…
Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation…
A brand book (also referred to as: brand guide, visual identity guidelines, brand manual, style guide, brand identity book or brand toolkit) is an official corporate document that explains the brand’s identity and presents brand standards. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines as well. One of the more lofty books about branding, this book examines why people feel the need to express themselves through what they buy. In a market saturated by millions of choices, this book explores how the consumer decides. Create, Convince, Connect by Jorg Dietzel. Save Read reviews and buy the best marketing books about branding from top authors, including Debbie Millman, James B. Twitchell, Joeri Van den Bergh and more. Because books are a great source of knowledge and inspiration, we are pleased to share with you our selection of top branding books! The list includes books on strategic branding, but also on the different sub-areas of branding, such as brand purpose, brand positioning, or visual identity design.
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some branding books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Platform: The Art and Science of Personal Branding
Author(s): Cynthia Johnson
Publisher: Lorena Jones Books, Year: 2019, Size: 7 Mb, Download: epub
Kellogg on Branding in a Hyper-Connected World
Author(s): Alice M. Tybout; Tim Calkins
Publisher: Wiley, Year: 2019, Size: 6 Mb, Download: pdf
Identity Designed: The Definitive Guide to Visual Branding
Author(s): David Airey
Publisher: Rockport Publishers, Year: 2019, Size: 22 Mb, Download: epub
Competition in Higher Education Branding and Marketing: National and Global Perspectives
Author(s): Antigoni Papadimitriou (eds.)
Publisher: Palgrave Macmillan, Year: 2018, Size: 2 Mb, Download: pdf
Understanding Branding in Higher Education: Marketing Identities
Author(s): Anthony Lowrie
Publisher: Palgrave Macmillan US, Year: 2018, Size: 2 Mb, Download: pdf
Please note that this booklist is not errorless. Some books are really hot items according to USA Today, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Leave a comment if you have any feedback on the list.