Here is a list of the best Branding books, some I have read myself, some that I did research on, and all have great reviews!
- The 22 Immutable Laws of Branding (2002)
- Contagious: Why Things Catch On (2016)
- How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity (2015)
- Primalbranding: Create Belief Systems that Attract Communities (2011)
- Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing (2014)
- Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand (2015)
- Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything (2016)
- Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, … Business in 2019 (Marketing and Branding) (2019)
- Aaker on Branding: 20 Principles That Drive Success (2014)
- Rethinking Prestige Branding: Secrets of the Ueber-Brands (2015)
- Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) (2017)
- Branding: Brand Identity, Brand Strategy, and Brand Development (2017)
- Branding For Dummies, 2E (2014)
- Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation (2014)
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you’re a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies.
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand (2015)
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood.
Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, … Business in 2019 (Marketing and Branding) (2019)
If you want to discover how to leverage the power of social media with Social Media Marketing in 2019 to help you make more sales and achieve your business goals, keep readingDid you know: These numbers show the vast potential for businesses to tap into and reach out to more people online.
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.
Branding For Dummies, 2E (2014)
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It’ll help you define your company’s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
Harness your creative potential!Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice.
Best Branding Books That You Need
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some branding books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Author(s): Oliver Errichiello, Arnd Zschiesche
ID: 3204662, Publisher: Springer, Year: 2022, Size: 3 Mb, Format: pdf
The Urban Library: Creative City Branding in Spaces for All
Author(s): Julia Nevárez
ID: 2887736, Publisher: Springer International Publishing;Springer, Year: 2021, Size: 6 Mb, Format: pdf
Research Companion to Language and Country Branding
Author(s): Irene Theodoropoulou and Johanna Tovar
ID: 2976755, Publisher: Routledge, Year: 2021, Size: 17 Mb, Format: pdf
Please note that this booklist is not errorless. Some books are really hot items according to USA Today, others are composed by unknown authors. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Leave a comment if you have any feedback on the list.