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Best Brand Management Books You Should Enjoy

While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Brand Management books.

Strategic Brand Management, 2nd Edition (2017)

 Best Brand Management Books You Should EnjoyIn Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value.
Author(s): Alexander Chernev

Branded: Prepare for a Successful Brand Management Career (2018)

 Best Brand Management Books You Should EnjoyThe multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader. Right out of business school, ABMs will begin training as leaders of their brands.
Author(s): Shrikirti Mahesh

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets (2017)

 Best Brand Management Books You Should EnjoyStrategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
Author(s): Deborah Roedder John, Carlos J. Torelli

Brand Management Strategies: Luxury and Mass Markets (2016)

 Best Brand Management Books You Should EnjoyAs global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood.
Author(s): William D’Arienzo

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (2012)

 Best Brand Management Books You Should EnjoyAdopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition b…
Author(s): Jean-Noël Kapferer

Strategic Brand Equity, 4th Edition (2012)

 Best Brand Management Books You Should EnjoyPaperback Publisher: PH (2012) ASIN: B00ZWCF434 Package Dimensions: 10.4 x 8.5 x 1.9 inches Shipping Weight: 2.4 pounds Average Customer Review: 4.0 out of 5 stars 32 customer reviews Amazon Best Sellers Rank: #3,273,149 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
Author(s): Kevin Lane Keller

Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands (2015)

 Best Brand Management Books You Should EnjoyFor anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Author(s): Carolina Rogoll, Debbie Millman

Brand Management: Co-creating Meaningful Brands (2018)

 Best Brand Management Books You Should EnjoyPresenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed.
Author(s): Michael Beverland

Integrated Brand Promotion Management: Text, Cases, and Exercises by MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S. (January 9, 2012) Paperback ()

 Best Brand Management Books You Should EnjoyPaperback Publisher: Kendall Hunt Publishing (1705) ASIN: B0157JN3WK Shipping Information: View shipping rates and policies Average Customer Review: 4.5 out of 5 stars 2 customer reviews Amazon Best Sellers Rank: #7,972,106 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
Author(s): Jan 1, 1705

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (2019)

 Best Brand Management Books You Should EnjoyThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  For courses in brand management.  looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.
Author(s): Kevin Lane Keller, Vanitha Swaminathan

Advertising Media Planning (2015)

 Best Brand Management Books You Should EnjoyThe planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side.
Author(s): Larry Kelley, Kim Sheehan , et al.

Best Brand Management Books You Should Enjoy

We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some brand management books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.

User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services

Author(s): Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
ID: 2469471, Publisher: Springer International Publishing, Year: 2020, Size: 5 Mb, Format: pdf

Sleisenger and Fordtran's Gastrointestinal and Liver Disease- 2 Volume Set: Pathophysiology, Diagnosis, Management

Author(s): Mark Feldman MD, Lawrence S. Friedman MD, Lawrence J. Brandt MD
ID: 2538415, Publisher: Elsevier, Year: 2020, Size: 289 Mb, Format: pdf

Sleisenger and Fordtran's Gastrointestinal and Liver Disease: Pathophysiology, Diagnosis, Management - 2 Volume Set

Author(s): Mark Feldman, Lawrence S. Friedman, Lawrence J. Brandt
ID: 2538451, Publisher: Elsevier, Year: 2020, Size: 288 Mb, Format: pdf

Please note that this booklist is not errorless. Some books are truly chart-busters according to Los Angeles Times, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Leave a comment if you have any feedback on the list.

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