While there are many courses and tutorials online, learning from a book is still one of the best ways to greatly improve your skills. Below I have selected top Brand Management books.
1. Strategic Brand Management (2018)
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book’s innovative framework separates a brand’s concept into its functional and emotional parts to give students a complete understanding of how brands operate and how they compete for consumer loyalty.Written by…
2. Strategic Brand Management, 2nd Edition (2017)
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning,…
The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader. Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare marketers on how to succeed in brand management by covering the most important skills: translating analytics; leading cross-functional…
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands….
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author’s many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. – Filled with…
6. The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (2012)
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case…
Paperback Publisher: PH (2012) ASIN: B00ZWCF434 Package Dimensions: 10.4 x 8.5 x 1.9 inches Shipping Weight: 2.4 pounds Average Customer Review: 4.0 out of 5 stars 32 customer reviews Amazon Best Sellers Rank: #3,273,149 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?…
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define…
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the…
10. Integrated Brand Promotion Management: Text, Cases, and Exercises by MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S. (January 9, 2012) Paperback ()
Paperback Publisher: Kendall Hunt Publishing (1705) ASIN: B0157JN3WK Shipping Information: View shipping rates and policies Average Customer Review: 4.5 out of 5 stars 2 customer reviews Amazon Best Sellers Rank: #7,972,106 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?…
11. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (2019)
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha…
12. Advertising Media Planning (2015)
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will…
There are not many books on Brand Management, so we didn’t have much to choose from for our class. The book’s not bad, but it’s very hard to actually read the chapters because the text is very wordy and feels abstract, something that’s not backed by solid research. Brand management science is replete with such stories, including the Chevrolet ‘Nova’ or “it doesn’t go” in Spanish, and proper cultural translation is useful to companies entering new markets. Modern brand management also intersects with legal issues such as ‘genericization of trademark.’ The ‘Xerox’ Company continues to fight heavily in media Books shelved as brand-management-marketing: The Brand Management Checklist: Proven Tools & Techniques For Creating Winning Brands by Brad VanAuken, Doma Here are five books that have influenced how I think about Brand Management — and should be a part of any marketers required reading list. I also note a single lesson I took from each book, but these lessons are by no means the only lessons to be learned from the books. Enjoy.
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some brand management books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Process Innovation in the Global Fashion Industry
Author(s): Byoungho Ellie Jin, Elena Cedrola
Publisher: Palgrave Macmillan US; Palgrave Pivot, Year: 2019, Size: 3 Mb, Download: pdf
Product Innovation in the Global Fashion Industry
Author(s): Byoungho Jin, Elena Cedrola (eds.)
Publisher: Palgrave Macmillan US, Year: 2018, Size: 4 Mb, Download: pdf
New Technologies and Branding
Author(s): Philippe Sachetti, Thibaud Zuppinger
Publisher: Wiley-ISTE, Year: 2018, Size: 3 Mb, Download: pdf
Operations and Process Management
Author(s): Brandon-Jones, Alistair; Slack, Nigel
Publisher: Pearson, Year: 2018, Size: 9 Mb, Download: pdf
Designing Luxury Brands
Author(s): Diana Derval
Publisher: Springer International Publishing, Year: 2018, Size: 6 Mb, Download: pdf
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, 03 Vols
Author(s): Information Resources Management Association
Publisher: IGI Global / IRMA, Year: 2018, Size: 41 Mb, Download: pdf
Optimal Financial Decision Making under Uncertainty
Author(s): Giorgio Consigli, Daniel Kuhn, Paolo Brandimarte (eds.)
Publisher: Springer International Publishing, Year: 2017, Size: 5 Mb, Download: pdf
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Author(s): Steven Walden
Publisher: Palgrave Macmillan UK, Year: 2017, Size: 3 Mb, Download: pdf
Please note that this booklist is not errorless. Some books are truly chart-busters according to Los Angeles Times, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Leave a comment if you have any feedback on the list.