- Strategic Brand Management (2018)
- Strategic Brand Management, 2nd Edition (2017)
- Branded: Prepare for a Successful Brand Management Career (2018)
- Strategic Brand Management: Lessons for Winning Brands in Globalized Markets (2017)
- Brand Management Strategies: Luxury and Mass Markets (2016)
- The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (2012)
- Strategic Brand Equity, 4th Edition (2012)
- Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands (2015)
- Brand Management: Co-creating Meaningful Brands (2018)
- Integrated Brand Promotion Management: Text, Cases, and Exercises by MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S. (January 9, 2012) Paperback ()
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (2019)
- Advertising Media Planning (2015)
Strategic Brand Management (2018)
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior.
In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value.
The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader. Right out of business school, ABMs will begin training as leaders of their brands.
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (2012)
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition b…
Strategic Brand Equity, 4th Edition (2012)
Paperback Publisher: PH (2012) ASIN: B00ZWCF434 Package Dimensions: 10.4 x 8.5 x 1.9 inches Shipping Weight: 2.4 pounds Average Customer Review: 4.0 out of 5 stars 32 customer reviews Amazon Best Sellers Rank: #3,273,149 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed.
Integrated Brand Promotion Management: Text, Cases, and Exercises by MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S. (January 9, 2012) Paperback ()
Paperback Publisher: Kendall Hunt Publishing (1705) ASIN: B0157JN3WK Shipping Information: View shipping rates and policies Average Customer Review: 4.5 out of 5 stars 2 customer reviews Amazon Best Sellers Rank: #7,972,106 in Books (See Top 100 in Books) Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.
Advertising Media Planning (2015)
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a “must-read” for all who will be involved in the media decision process on both the agency and client side.
Best Brand Management Books You Should Enjoy
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some brand management books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Leading Edge Technologies in Fashion Innovation: Product Design and Development Process from Materials to the End Products to Consumers
Author(s): Young-A Lee
ID: 3200584, Publisher: Palgrave Macmillan, Year: 2022, Size: 3 Mb, Format: pdf
Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Author(s): Oliver Errichiello, Arnd Zschiesche
ID: 3204662, Publisher: Springer, Year: 2022, Size: 3 Mb, Format: pdf
The road to luxury the new frontiers in luxury brand management cloth
Author(s): Ashok Som; Christian Blanckaert
ID: 3078419, Publisher: , Year: 2021, Size: 8 Mb, Format: pdf
Please note that this booklist is not errorless. Some books are truly chart-busters according to Los Angeles Times, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant links you could recommend? Leave a comment if you have any feedback on the list.