Our list of some of the best Advertising books & series in recent years. Get inspired by one or more of the following books.
- Ogilvy on Advertising (1985)
- The Advertising Concept Book: Think Now, Design Later (Third) (2016)
- The Complete Guide to Facebook Advertising (2018)
- Advertising Strategy (new updated Fith Edition) (2018)
- Advertising by Design: Generating and Designing Creative Ideas Across Media (2016)
- Advertising: Concept and Copy (Third Edition) (2013)
- Scientific Advertising (2014)
- Confessions of an Advertising Man (2012)
- M: Advertising (2017)
- Creative Advertising, New Edition (2008)
- Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (2014)
- Related YouTube Video
Ogilvy on Advertising (1985)
Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea.
UPDATED FOR 2019. LEARN TO MASTER FACEBOOK ADVERTISING. – Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. – Easy step-by-step instructions for creating Facebook ads. – Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising.
Advertising strategy examines how to plan and execute advertising campaigns. The initial chapters examine the planning of advertising strategy. This analysis begins with an assessment of how to select the target for an advertising campaign and describes how insight about the target s knowledge and beliefs are used to guide the development of a brand position.
Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity.
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity.
Scientific Advertising (2014)
This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business
”We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” —David Ogilvy David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands.
M: Advertising (2017)
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
“More than just a nice-to-look-at, easy-to-flip-through bookPricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world.
Best Advertising Books You Must Read
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Library Genesis and download some advertising books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Advertising Management in a Digital Environment: Text and Cases
Author(s): Larry D. Kelley and Kim Bartel Sheehan
ID: 2993202, Publisher: Routledge, Year: 2021, Size: 4 Mb, Format: pdf
The Oxford Handbook of Music and Advertising
Author(s): James Deaville (editor), Siu-Lan Tan (editor), Ron Rodman (editor)
ID: 3058392, Publisher: Oxford University Press, Year: 2021, Size: 181 Mb, Format: pdf
Advances in Advertising Research (Vol. XI): Designing and Communicating Experience
Author(s): Martin K.J. Waiguny, Sara Rosengren
ID: 3072041, Publisher: Springer Gabler, Year: 2021, Size: 14 Mb, Format: epub
Please note that this booklist is not absolute. Some books are really chart-busters according to USA Today, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Drop a comment if you have any feedback on the list.