Our list of some of the best Advertising books & series in recent years. Get inspired by one or more of the following books.
1. Ogilvy on Advertising (1985)
Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more….
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for…
UPDATED FOR 2019. LEARN TO MASTER FACEBOOK ADVERTISING. – Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. – Easy step-by-step instructions for creating Facebook ads. – Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you’re new to Facebook ads or an expert at digital marketing and and paid…
Advertising strategy examines how to plan and execute advertising campaigns. The initial chapters examine the planning of advertising strategy. This analysis begins with an assessment of how to select the target for an advertising campaign and describes how insight about the target s knowledge and beliefs are used to guide the development of a brand position. Insight about how consumers use advertising content to make decisions is described and strategies for sustaining the impact of a position over time are evaluated. This is followed by a discussion of the execution of an advertising plan….
Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry’s shift from print and TV ads…
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads―from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand…
7. Scientific Advertising (2014)
This Edition Includes: How Advertising Laws Are Established – Just Salesmanship – Offer Service – Mail Order Advertising – What It Teaches – Headlines – Psychology – Being Specific – Tell Your Full Story – Art in Advertising – Things Too Costly – Information – Strategy – Use of Samples – Getting Distribution – Test Campaigns – Leaning On Dealers – Individuality – Negative Advertising – Letter Writing – A Name That Helps – Good Business…
8. Confessions of an Advertising Man (2012)
”We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.” —David Ogilvy David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became…
9. M: Advertising (2017)
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves….
10. Creative Advertising, New Edition (2008)
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most…
11. Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) (2014)
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and…
Best Advertising Books You Must Read
We highly recommend you to buy all paper or e-books in a legal way, for example, on Amazon. But sometimes it might be a need to dig deeper beyond the shiny book cover. Before making a purchase, you can visit resources like Genesis and download some advertising books mentioned below at your own risk. Once again, we do not host any illegal or copyrighted files, but simply give our visitors a choice and hope they will make a wise decision.
Learning to Sell Sex(ism): Advertising Students and Gender
Author(s): Aileen O'Driscoll
Publisher: Springer International Publishing,Palgrave Macmillan, Year: 2019, Size: 3 Mb, Download: pdf
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
Author(s): Keith Quesenberry
Publisher: Rowman & Littlefield Publishers, Year: 2019, Size: 3 Mb, Download: pdf
Ogilvy on Advertising in the Digital Age
Author(s): Miles Young
Publisher: Bloomsbury USA, Year: 2018, Size: 105 Mb, Download: epub
Storynomics: Story-Driven Marketing in the Post-Advertising World
Author(s): Robert Mckee, Tom Gerace
Publisher: Twelve, Year: 2018, Size: 13 Mb, Download: epub
Railway Photographic Advertising in Britain, 1900-1939
Author(s): Alexander Medcalf
Publisher: Palgrave Macmillan, Year: 2018, Size: 4 Mb, Download: pdf
Market Driven Political Advertising
Author(s): Andrew Hughes
Publisher: Springer International Publishing;Palgrave Pivot, Year: 2018, Size: 2 Mb, Download: pdf
Advertising in Contemporary Consumer Culture
Author(s): Hélène de Burgh-Woodman
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2018, Size: 3 Mb, Download: pdf
Bernard Shaw and Modern Advertising
Author(s): Christopher Wixson
Publisher: Springer International Publishing;Palgrave Macmillan, Year: 2018, Size: 4 Mb, Download: pdf
Please note that this booklist is not absolute. Some books are really chart-busters according to USA Today, others are written by unknown writers. On top of that, you can always find additional tutorials and courses on Coursera, Udemy or edX, for example. Are there any other relevant books you could recommend? Drop a comment if you have any feedback on the list.